The latest legend from the world of advertising to appear in The One Show's 'Be Famous Famous' campaign is Indiaâs very own Sonal Dabral, Group CCO and Vice Chairman, Ogilvy India.
The film, conceptualised by Ogilvy India, demonstrates how winning a One Show Pencil makes the difference between âfamousâ and âFAMOUS famousâ. Everyone Dabral meets with has an advertising request - from having him come up with a brand name to creating a jingle.
No one seems to spare the famous famous Dabral. His regular fish vendor asks him to suggest a good name for her fish stall. Next his neighbours ask him to design a banner for the 'annual terrace party' for their building. Then, the owner of the spa he is at asks him for a jingle for the place. A yoga guru is seen asking Dabral to get the ashram trending on Twitter. A barber is looking for a 360 degree campaign, a sari shopkeeper wants guidance on User Experience, and finally, a group of children ask Dabral to make their cricket team to go viral on the internet.
Dabral is on the film jury for the One Show 2018.
The other advertising geniuses who have been featured in the Be Famous Famous campaign are Eugene Cheong, Chief Creative Officer, Ogilvy & Mather Asia Pacific & Singapore; Jimmy Smith, Chief Creative Officer, Amusement Park Entertainment; Margaret Johnson, chief creative officer and partner at Goodby, Silverstein & Partners; Gerry Graf, Chief Creative Officer, Barton F Graf, and GĂ¶tz Ulmer, ECD of Jung von Matt.
Here are the other videos from the campaign:
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands
Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign