Top Story


Home >> Advertising >> Article

HDFC Life launches new ad campaign, focuses on retirement planning

Font Size   16
HDFC Life launches new ad campaign, focuses on retirement planning

HDFC Life has launched a new ad campaign focussing on retirement planning. The campaign aims at persuading early retirement planning behaviour in the 35 – 45 year olds, for whom retirement planning is not a priority today.

The film is about a couple who are on a summer holiday along with their children. On a beautiful sunny morning, while the kids are playing in the backyard garden, the couple is right besides them, sitting on a see-saw, having a candid conversation. During the conversation, they happen to talk about retirement, which is their longest holiday and the need for planning it early.

You can watch the ad here:


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry