Top Story


Home >> Advertising >> Article

Havells celebrates the spirit of modern womanhood in new campaign

Font Size   16
Havells celebrates the spirit of modern womanhood in new campaign

Havells Appliances has taken a bold step by telling the Indian audience that it is time everyone starts respecting women. Gone are the days of conventionalism, and gone are the days of male chauvinism.

The brand has launched a new campaign, which plays on a simple insight that in India women don’t have a voice of their own despite playing multiple roles.

The kitchen appliances communication, created by Lowe Lintas, seeks to break this norm and requests people to respect women’s individuality. The communication is aimed at changing the worldview that women aren’t about just marriages or parental approvals or surrendering to household chores, but beyond that. The campaign signs off as “Havells Appliances. Respect Women.”

The communication developed by Lowe Lintas is an effort to change the nation’s perspective towards women. The task is also to take this thought to the next level by engaging women and general citizens of the country to participate and spread it. The brief to the agency was to establish Havells appliances in the market and connect with consumers beyond functionality.

The film has been directed by Gauri Shinde of ‘English Vinglish’ fame.

Six ads have been designed for different appliances, including mixer grinder, juicer, iron, coffee maker, and airfryer.



Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular