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Havas names new leadership in LATAM

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Havas names new leadership in LATAM

Havas has announced the appointment of Erh Ray and Gal Barradas, currently Co-CEOs of BETC São Paulo, as Co-CEOs of Havas Creative Group Brazil, the appointments will be effective immediately.

In addition to their current roles as partners and Co-CEOs of BETC São Paulo, Ray and Barradas will lead Havas creative agencies in Brazil, including Arnold, Havas Worldwide, and Havas Worldwide Digital. Both will report to Andrew Benett, Global CEO of Havas Worldwide and Havas Creative Group. At BETC São Paulo, they will continue to report to RémiBabinet, Chairman of BETC.

This appointment recognizes the successful leadership of Ray and Barradas at BETC São Paulo, part of Havas Creative Group. Since its launch in 2014, the agency has experienced significant growth and established itself as a major player in the market.

Speaking on the appointments,  RémiBabinet said, “Erh and Gal have done a tremendous job of growing BETC Brazil creatively and qualitatively over the past two years. Both Havas and BETC have much to gain from this new appointment.”

Both Ray and Barradas have developed strong reputations in Brazil’s advertising industry. Prior to joining BETC, Ray cofounded BorghiErh and was Chief Creative Officer at DM9DDB. Previously, Barradas served as partner and CEO at In 2012, she was named Most Outstanding Person in the Brazilian digital communications market, according to Grupo Consultores.

In addition, Douglas Patrício has been named Managing Director for all Spanish-speaking Havas Creative Group agencies in LATAM. In this role, he will focus on increasing collaboration and driving innovation across the agencies in the region. He will continue in his role as CEO of Z+ and Havas Media Group Brazil.

Under Patrício’s leadership, Z+ has won several significant accounts, including Starbucks, Adidas, Reebok, and TIM (Telecom Italia Mobile). Prior to joining Havas in 2001, he served as Executive VP, Managing Director of Ogilvy São Paulo.

Commenting on the development, Benett said, “LATAM is a key area of growth and innovation for Havas. These appointments represent the continued evolution of our investment in the region. With these moves, we will be even better positioned to do more for our people and our clients.” 

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