Top Story


Home >> Advertising >> Article

Havas and Percept announce Media Buying JV

Font Size   16
Havas and Percept announce Media Buying JV

Havas and Percept have announced a Media Buying Joint Venture. As part of this partnership, Havas Media and Percept Media will form a new media buying entity called PH Media.

PH Media will be an independent entity with a dedicated infrastructure managed by a CEO who will report to the PH Media board comprising of members from Havas Media and Percept Media.

Commenting on this partnership, Anita Nayyar, CEO, Havas Media, India said: “We are delighted to announce this landmark joint venture with Percept. This partnership will not only ensure exponential growth by volume consolidation for the agencies but also make the new entity a strong contender with volumes upwards of INR 2,000 crores.”

Nayyar added, “It’s a win-win situation for all the three stakeholders viz. Media owners, Agency and the Clients. “This relationship means volume consolidation for both the agencies, efficiencies and value additions for our clients, and larger business for media owners.”

Said Shripad Kulkarni, Director & CEO, Percept Media, “We have found perfect partners in Havas Media. While discussing this partnership, we discovered that there were synergies at many levels. The common traits and DNA of entrepreneurship and hunger to grow has played a vital role in shaping this relationship.”

Shripad added, “The JV gives us an opportunity to break the monotony and look at Media Buying with a fresh perspective – greater emphasis on technology and research, futuristic organization structure and a whole new suite of software, tools and processes. Together, we will take Media Buying in India to the next level.”

A search is on for the new CEO of PH Media and in the interim the responsibilities will be handled by Anita Nayyar, CEO, Havas Media



Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised