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Happy mcgarrybowen creates new film for Jabong’s Spring-Summer Runway festival

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Happy mcgarrybowen creates new film for Jabong’s Spring-Summer Runway festival

Fashion e-commerce site Jabong has launched a thematic brand film on its digital platforms. The film sends out a message-- 'when you dress well, you feel on top of the world.'

Set to a dreamy and soulful track, the film marks the launch of the new season titled 'Spring-Summer Runway'. With over 50,000 new styles, it brings together the latest trends and collections of the season from top brands.

Gaurav Kackar, Head – Brand Marketing, Jabong, said, ‘’The Spring Summer Runway is the perfect platform for our fashion forward consumers to refresh their wardrobes and stay on top of their fashion game as new styles come in with the new season. We celebrate these stunners with our film in the classic Jabong style; where every frame tells a unique story with music that makes it memorable.”

Kartik Iyer, CEO, Happy mcgarrybowen, said, “Every Jabong commercial is an experience in itself. The latest one for the Spring Summer Runway Festival is no different. Shot around the charming locations of old Calcutta, the film brings alive an attitude that only Jabong can boast. The fusion of colours, the attitude of the clothes and the poetic imagery creates the perfect mood for what to expect. It clearly carves out further the brand’s stature as one who pushes the envelope when it comes to fashion.”

The Spring- Summer Runway shopping festival was held from 30th March to 1st April.

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