Top Story

Home >> Advertising >> Article

Happy mcgarrybowen creates new film for Jabong’s Spring-Summer Runway festival

14-April-2018
Font Size   16
Happy mcgarrybowen creates new film for Jabong’s Spring-Summer Runway festival

Fashion e-commerce site Jabong has launched a thematic brand film on its digital platforms. The film sends out a message-- 'when you dress well, you feel on top of the world.'

Set to a dreamy and soulful track, the film marks the launch of the new season titled 'Spring-Summer Runway'. With over 50,000 new styles, it brings together the latest trends and collections of the season from top brands.

Gaurav Kackar, Head – Brand Marketing, Jabong, said, ‘’The Spring Summer Runway is the perfect platform for our fashion forward consumers to refresh their wardrobes and stay on top of their fashion game as new styles come in with the new season. We celebrate these stunners with our film in the classic Jabong style; where every frame tells a unique story with music that makes it memorable.”

Kartik Iyer, CEO, Happy mcgarrybowen, said, “Every Jabong commercial is an experience in itself. The latest one for the Spring Summer Runway Festival is no different. Shot around the charming locations of old Calcutta, the film brings alive an attitude that only Jabong can boast. The fusion of colours, the attitude of the clothes and the poetic imagery creates the perfect mood for what to expect. It clearly carves out further the brand’s stature as one who pushes the envelope when it comes to fashion.”

The Spring- Summer Runway shopping festival was held from 30th March to 1st April.

Watch the TVC: facebook.com/myjabong/videos/vl.133043623985764/1725486447504944/?type=1">https://www.facebook.com/myjabong/videos/vl.133043623985764/1725486447504944/?type=1

Tags ad campaign e-commerce fashion Happy mcgarrybowen Jabong

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore