Top Story

e4m_logo.png

Home >> Advertising >> Article

Haier unveils new TVC and series of festive offers

01-October-2016
Font Size   16
Haier unveils new TVC and series of festive offers

Haier is kick starting the festive celebrations with the launch of its new TV commercial campaign for the Bottom Mounted Refrigerators (BMR) range. The new TVC focuses on the user benefits of having a BMR in the in the household to make the house maker’s life easy and convenient. Along with the new TVC, Haier India is also introducing its ‘AAA’ festive campaign with a slew of attractive consumer offers to multiply celebrations. Haier partnered with Famous Innovations as the creative agency for the making of this new TVC. 

The new TVC will be premiering from the first week of October across all metro cities and will be telecasted on 39 channels in 5 languages – Hindi, Tamil, Bengali, Kannada and Marathi. The Television commercial is based on the narrative ‘UltekoSeedha’ which means making the small inconvenient things in life convenient.

Commenting on the same, Eric Braganza, President, Haier India Said, “Since 2006, the brand has constantly innovated to pioneer the concept of Bottom Mounted Refrigerators in India to provide an increased convenience to our users. As we enter the most exciting time of the year amidst festivities and happiness, we want to generate top of mind recall with our consumers who are considering to upgrade/purchase a new home appliance that is high on utility. Building a stronger connection with our consumers is essential to Haier’s brand strategy. With our new TVC “UltekoSeedha”, we aim to re-iterate the benefits of using a Bottom Mounted Refrigerator and be a part of their celebrations. 

Shahnawaz Qadeer, Creative Director, Famous Innovations said, "Our brief was to highlight the convenience of the new Haier Bottom Mounted Refrigerator. The film revolves around a common everyday struggle between a husband and wife. We have used a slice of life parallel to demonstrate that refrigerators have now got their priorities right, while husbands continue to stay the same."

You can watch the TVC here:

Tags Haier UltekoSeedha Eric Braganza Shahnawaz Qadeer

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube