Home >> Advertising >> Article

Gunn Report 2010: India jumps to No. 14

24-January-2011
Font Size   16
Gunn Report 2010: India jumps to No. 14

The results of The Gunn Report 2010 were announced on January 21, 2011 at the IAA business lunch in London. India ranks 14th in the countries’ calendar, up from 17th last year. The US and the UK once again ranked first and second, respectively, in the countries table. Turkey is the new addition in the top 25 list for 2010, thus bringing the total number of countries to ever appear in this table to 37.

BBDO is Network of the Year for fifth year in a row and eighth time in 12 years, while AlmapBBDO (Sao Paulo) was named Agency of the Year. Top honours for Digital Agency was shared by two Swedish agencies – DDB Stockholm and Forsman & Bodenfors (Gothenburg).

Agencies from four different countries took top honours in TV, Print, Digital and All Gunns Blazing. From India, Conqueror Papers ‘Colours of India’ ranked 11th, Fuji Film ‘Smile Capture’ ranked 20th, while Tide ‘Magttraction’ graded itself as 48th in Print. Sanctuary Magazine ‘New National Animal’ was 29th in All Gunns Blazing. No agency from India made it to the top 50.

Prior to presenting the key findings of The Gunn Report 2010, Donald Gunn, Founder of The Gunn Report, commented, “We are grateful to the IAA for giving us this platform to launch The Gunn Report 2010. Our function in life is to identify the best new work in the world each year, to identify who is doing it, and to celebrate both. We are honoured that the industry entrusts us to fulfill this task.”

On the occasion of launching the Gunn Report 2010, Ian Barber, Director of Communications for the Advertising Association, commented, “The Gunn Report is an important industry bellwether and demonstrates the value of the media creativity industry to the global economy. Fostering healthy competition between agencies on an international level serves to raise the game and encourages the industry to produce creative work of an increasingly high standard.”

Volkswagen was declared Advertiser of the year for the 10th time in 12 years. Nike is the only other advertiser to also appear in the table every year.

Guest Editor for 2010 was Marcello Serpa, Partner and Creative Director of Almap BBDO. He contributed his own personal commentary on the report and chapters on the most awarded work in the Film, Print, Digital and All Gunns Blazing tables. He is also involved in making the final selections for The Showreel of The Year.

Meanwhile, there is change in The Gunn Report year and going forward, it will cover the calendar year January-December. In this transition year, the shows from 2010 and the last quarter of 2009 were taken into account when compiling the results.

The Gunn Report 2010 Tables and Commentaries are viewable online at the newly re-launched website. The subscription-based website includes the entire 12-year database of Gunn Report Tables, a fully searchable library of all the advertising that has ever appeared in these Tables, Donald Gunn’s TV Library, which archives the best commercials of all-time going back to the 1960s, Proprietary Research on creativity and effectiveness, Guest Essays from 25 of the most exceptional advertising thinkers of our time, and much more.

The Gunn Report and Showreel of The Year 2010 will be published in March 2011.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.