Home >> Advertising >> Article

Guest Column: With Modi at the helm, first 100 days will be interesting: Srinivasan Swamy

27-May-2014
Font Size   16
Guest Column: With Modi at the helm, first 100 days will be interesting: Srinivasan Swamy

Narendra Modi kept his date with history when he was installed as the 15th Prime Minister of India. And how! Elections results were announced 10 days ago. He took his time to stake his claim. He took his time to announce the date of his Cabinet installation. He took this time to plan the most talked about installation ceremony.

He called heads of all SAARC countries and Counsels of all Embassies. He called all the Chief Ministers and all senior bureaucrats. He invited all major industry leaders with Ambani and Adani in the forefront. He let all his MPs call some of their friends or relatives. In all, he had 4,000 guests, the largest gathering for any PM installation.

He chose twilight as the time so that the whole world will see the beautiful Forecourt of the Rashtrapati Bhavan and the splendid building at the rear lit by sunlight initially and then by the colourful lights that washed the presidential mansion. Yes, the timing was perfect for the Western and the Eastern part of the world as he took guard. And the TV cameras took these images live to them as he announced his arrival in style. Perhaps it was in answer to the western media, who have been critical of his ascendance, and painting a gloomy period under his leadership.

Modi has been talking of Minimum Government, Maximum Governance. He showed that he is not a man of idle talk. At the time of writing this article, it looks as though he would merge some ministries so that they can function more cohesively. He installed a 45-member Ministry with 23 Cabinet Ministers, 10 Ministers of State (independent charge) and 12 Ministers of State. The interesting aspect is no one was included in it because they belonged to a certain caste or religion or region or State. There was no discussion on whether women were adequately represented. There is, however, much speculation by media on who will get what ministry, but Modi kept them only guessing.

There have been many articles, many open letters, many TV anchors and many industry bodies setting agenda for him. It is all quite amusing, since he does his own homework and will do what it takes to put the country back on track. Even before he took charge, he has already asked the bureaucrats what four-five things that they would like to implement if they are given a free hand. He indeed has asked for a 20-minute presentation from all key ministries.

The world powers are watching, on what he will do. They want to engage with him, befriend him. They know that he is business friendly, growth friendly and not against FDI. The neighbours are already in awe of him. The country expects a lot from him, going by the stock market or the improved value of the rupee against the dollar. There is enormous expectation from the man. The first 100 days will be interesting. The next six weeks will be critical, when he plans his first Union Budget, when he will reveal his mind. He may have a 45-member Ministry (which could also get expanded), but all eyes will be on the man, the man who brought the BJP to power.

Going by the wonderful execution of the oath taking ceremony, we can hope he will deliver on the promise of development. And happy days are here again!

The author is Chairman of RK Swamy Hansa.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business