Top Story

e4m_logo.png

Home >> Advertising >> Article

Guest Column: Goafest - where ideas are contested, concepts are accepted…

30-May-2014
Font Size   16
Guest Column: Goafest - where ideas are contested, concepts are accepted…

What do media grand-daddy Sam Balsara, and Delhi funny bone Gursimran Khambha have in common? On the surface, apart from the fact that they both belong to the same broad media industry, nothing. However, come the end of May and the landscape becomes a conducive meeting ground for the two.

Goafest 2014 promises not just the most awaited awards of the year, but also electrifying energy of mavericks and bigwigs from the media fraternity.
In its latest avatar, I’m told it gets even better. Aside of new categories introduced this year, the awards night stands to get more exciting with surprise elements planned. Even speakers will engage the audience at a deeper level.

But what really sets apart Goafest from them all? There are private initiatives in the space too, after all. In all the years that I’ve spent in the industry, I’ve found there are events and then there are events, but an event in Goa stands out. Even those not participating at the awards are still sending delegates. It is the sheer opportunity to meet contemporaries and interact and discuss ideas with the best from the diametrically opposite end of the space. The prospects of networking go beyond the silos of how high up you stand in the hierarchy. To be able to rub shoulders with media gurus who have inspired you all along, share time and space with them is an experience by itself. A chance that has the potential to change your life completely, forever.

At the end of the day, Goafest is the only platform of its kind where rewards go beyond awards. With the swearing in of the new government, we may expect even greater buzz at the fest. We are likely to witness a colossal coming together of Creative, Media & Technology and to give consumers and audiences an experience that will diametrically change the way media is perceived altogether.
Goafest is the one occasion when the old world collides with the new world. Ideas are contested, concepts are accepted. It brings the entire family of the media world under one roof.

Goafest has added Digital, Print as well as Broadcasting – and that’s what makes it even more interesting across creative spaces. With fertile minds moving to Goa and making it their base for new ventures, Goa is the new hub of talent. The place celebrates hard work with vibrancy and gusto. Goafest attendees come in full resplendence. And the setting is just so inviting - swaying palms, the white sands of the beach, the gushing waves of the sea… it’s a holiday in disguise! You can let your hair down even while you’re at work. Newbie, veteran, man or woman – as the Goans beckon – Come to Goa, Come to Goa, Goa meri hai!

The author is CEO, Colors. 

Tags Goafest 2014 Raj Nayak

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)