Top Story

Home >> Advertising >> Article

GroupM India’s transformation journey - A case study at IMD Business School Lausanne, Switzerland

25-May-2018
Font Size   16
GroupM India’s transformation journey - A case study at IMD Business School Lausanne, Switzerland

Top ranked global management institute IMD Business School, Lausanne in Switzerland has created a case study on the digital transformation journey of GroupM India. The case study narrates the reinvention of GroupM India beginning in 2013, and covers how GroupM transformed its business to better position its service to its clients, as the entire advertising ecosystem underwent disruption due to digitization. This disruption impacted its products and services, profile and partnerships. The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data centric. It also covers the initiatives taken to drive change of mindset of its talent by inspiring them to make the change, re-skilling them, hiring diverse talent laterally and the entry level.

The GroupM case study is authored by Prof. Anand Narasimhan and Transformation Project Manager Ivy Buche. Case studies are an integral part of the executive MBA curriculum at IMD, aimed at senior leadership from various parts of the world. The two-part case studies are distributed by The Case Centre, UK and Harvard Business School Publishing, USA. Besides academia, the case study was presented at the IMD Transformation Summit 2017, where Chief Human Resources Officers from global companies focused on how organizations catalyze impactful wide-ranging change and the role that HR plays in such transformations.

Commenting on the case study, CVL Srinivas, Country Manager WPP India and CEO, GroupM South Asia said, “It is an honour to be recognized by the world of academia and become a part of the IMD curriculum. In late 2012, the advertising and communications industry was challenged by digital disruption. As our business underwent metamorphosis, a critical part of the journey is taking the human capital into confidence and preparing them to work in a future-ready organisation. Along with the technology aspects of transformation, at GroupM India we successfully leveraged the talent dimension in implementing digital transformation. The case study will help other companies navigate their own transformation initiatives in a dynamic market.”

Prof. Anand Narasimhan, Shell Professor of Global Leadership stated “I have taught the GroupM India case to different audiences. What is striking for our participants is the care and diligence that GroupM paid to the human dimension of digital transformation - the need to incorporate millennial voices and the imperative to train talented individuals to beef up their technology skills. GroupM India provides a great example for other companies to use digital disruption as an opportunity rather than a threat.”

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles

The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.

Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.