Top Story

e4m_logo.png

Home >> Advertising >> Article

Grey wins creative mandate of Usha Fans

05-August-2015
Font Size   16
Grey wins creative mandate of Usha Fans

Usha International, a consumer durable brand, has assigned GREY group India to handle the creative duties of Usha Fans. The account was won in a multi-agency pitch process and will be handled by the agency’s Delhi office, under the leadership of Samir Datar, Vice President and Branch Head, Grey Delhi.

Commenting on the development, Bharat Kharbanda, Marketing Head – Usha Fans said “We are very excited about this association and are confident to grow our business to new heights"

 “What excited us is the fact that for consumers, Fan as a category has become low involvement and consumers don’t realise the technology advancements that have been made to not just make the fans more stylish but also far superior at the benefit they are supposed to deliver.  The brief was to enhance the focus on the category and we expect the communication to take that challenge head on” said Datar.

Dheeraj Sinha, Chief Strategy Officer, South & South East Asia, GREY group, said, “From how it used to be, say two decades ago, things have changed dramatically in our lives - the way we connect to each either, the way we listen to our music, the way we cook our food and so on. The category of fans however, hasn't seen much innovation during the last few decades. Usha has some remarkable technology and design in their lineup, that fits in our modern day living. We are looking forward to be a part of the journey where we redefine how India looks at fans”

Tags Grey Usha Fans

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...