Top Story


Home >> Advertising >> Article

Grey India’s Shalini Dam on the Outdoor jury of AdFest 2009

Font Size   16
Grey India’s Shalini Dam on the Outdoor jury of AdFest 2009

Shalini Dam, NCD, Grey India, has been selected as a jury member for the Outdoor Lotus Jury at the AdFest 2009. The Fest will be held in Pattaya in March 2009. The theme for AdFest this year is ‘Made in Asia’.

Commenting on the theme for AdFest this year, Dam said, “We in Asia do have sensibilities and cultural nuances that are different from the West, and it is, therefore, better understood and appreciated by us. There was a time when we looked at the West for inspiration, but in the last couple of years, it has become very clear that we have found our own voice. And now, we aren’t just afraid to use it, but are also truly enjoying its cadence.”

Dam was named NCD of Grey late last year, but has been with the agency close to a decade. Her last assignment was as Executive Creative Director, South East Asia, where she had worked on special projects across that region.

Some of the work that Dam has to her credit includes ‘Hungry Kya’, a platform for Domino’s to launch their pizzas in India, and an integrated idea for re-launch of Samsung durables – ‘Tumse Hai Zindagi’.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)