Top Story


Home >> Advertising >> Article

Grey Group India appoints Leroy Alvares as President Digital Services

Font Size   16
Grey Group India appoints Leroy Alvares as President Digital Services

Grey Group India has appointed Leroy Alvares to lead the agency’s digital services in India. He joins Grey as President Digital Services. Alvares will be responsible for developing proprietary and innovative digital-oriented solutions for Grey’s clients. Alvares is based out of Mumbai and will report to Sunil Lulla, Chairman and Managing Director, Grey Group India.

On Alvares’ appointment, Sunil Lulla said, “While Grey has significantly integrated its practices across its offices in India
there is still an enormous opportunity to leverage on Leroy’s skills in the Digital domain to ‘New & Next’ oriented services. Leroy brings tremendous maturity, confidence and panache to original and innovative digital thinking.  His new role will see him follow an integrated work culture practice, bringing digital thinking and capability for all clients.  His core focus is to accelerate Grey’s already well-established digital capabilities across India. I know with Leroy at the helm, the Grey Digital footprint will only get stronger.” 

In Alvares’ previous stints, he has served as the President of Rediffusion Y&R Digital, Rediffusion-Wunderman and Sudler & Hennessey India. He was with iContact and Ogilvy India before he joined Tribal DDB as country head. A veteran with over 20 years of experience, Alvares has worked across a diverse range of categories including retail, telecommunications, financial services, information technology, pharmaceuticals, travel and tourism, fashion and lifestyle.

Commenting on his appointment, Leroy Alvares said, “The energy at Grey group India is very motivating and positive. The team is a highly-talented and vibrant one – I am excited to be a part of this ‘Famously Effective’ journey.”

Alvares won the first ever Gold Lion for Direct Marketing as well as the Grand Effie. He has also led the team that developed the Integrated Lead Generation System (ILG) to become the Winner of the ITSMA Awards – Gold for most effective Marketing Program and the IDC Awards for Wipro Technologies. Under his leadership at Tribal DDB, the agency grew to be one of most awarded digital agencies in the country sweeping over 40 local and international awards.

Tags GREY group India Leroy Alvares Sunil Lulla

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)