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Grey bags business worth Rs 15 cr with Moser Baer, Gecis accounts

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Grey bags business worth Rs 15 cr with Moser Baer, Gecis accounts

Grey Worldwide is on the winning spree again. In the wake of multi agency pitches, the agency has bagged the creative duties of Moser Baer and GE Capital International Services (Gecis), the outsourcing arm of GE. While Moser Baer is pegged at Rs 5 crore, Gecis is in the region of Rs 10 crore.

The other agencies in the fray for Moser Baer included TBWA India and the incumbent SSC&B Lintas. The company called for the pitch to encourage innovative thinking in brand promotion.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)