CMO, Financial Services, Aditya Birla Group
Goafest is as big and as good. It’s always time to celebrate the best work and ideas in the industry. Everyone who joins us, joins the cause. But the cause is bigger than anyone.
Chief Creative Officer, Leo Burnett India and Sub Continent
I am good, excited and in jovial mind this year for Goafest. I have said my prayers, now is the time to collect rewards. This year, the awards are different. More verticals have been added such as Craft, Branded Content & Entertainment, etc. So not only the usual conventional few, but many other agencies across the spectrum of verticals will win awards this year. This would be very beneficial for the industry. Therefore, collaborative communication awards, rather than creative awards are the theme.
ECD, DDB Mudra South
They are saying ‘Expect the Unexpected’, but the unexpected has already happened. Everybody is talking about the same thing. We are hoping to see more creative work, not as controversial as has happened, but something more relevant. Had Ogilvy been there, we would have ensured a healthy competition. Every agency looks up to winning over them.
Goafest 2013 coverage on exchange4media is presented by Patrika group.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential