Top Story

e4m_logo.png

Home >> Advertising >> Article

Gour Gupta of Tribes acquires Clear Channel India's stake; Clear Channel Mudra Rebranded to Ignite Mudra

15-December-2015
Font Size   16
Gour Gupta of Tribes acquires Clear Channel India's stake; Clear Channel Mudra Rebranded to Ignite Mudra

Gour Gupta, CEO at erstwhile Clear Channel Mudra and former CEO at Platinum Outdoor, has acquired Clear Channel India’s stake in the Joint Venture which has been rebranded to Ignite Mudra. An outdoor industry veteran with more than two decades of experience, Gour has a rich experience in building organizations in this space.

Ignite Mudra is a Through The Line communications agency with a special focus on brand solutions through OOH, Promotions and Retail marketing. In a complex marketing environment where iconic brands have acknowledged the power of the experiences and engagement, this agency will help ‘Ignite’ it’s clients’ presence across these touch points.

Commenting on this venture Gour Gupta said, “It is an exciting time to be a part of the marketing services industry. The success we have achieved as Clear Channel Mudra has given me the confidence to take the next step in our growth journey. Along with the team, I am excited at the prospect of what lies ahead for Ignite Mudra. We have already begun initiatives in emerging areas like sports and youth marketing. I would also like to express our gratitude to our clients whose faith in us has been a key driver of our success. Also, we are where we are today because of the team that has contributed to our success and has grown along with the organization.” Additionally he said, “Ignite Mudra is a future ready organization, being ‘digitally enabled’ seems to be buzzword that is thrown around when actually it is now a part of the basic hygiene checklist for any organization, as has been the case with Ignite Mudra. We are here to ensure that we deliver brand solutions that solve our clients’ business challenges in the most effective and efficient manner possible.”

Ignite Mudra will continue working with the clients of erstwhile Clear Channel Mudra which includes – Bata, Budweiser, Dunkin Donuts, Godrej, Healthkart, Honda, ITC, Michelin, Patanjali, Pepsico, Puma, Reliance Jio,  Snapdeal, Sony, Telenor, Vodafone and Worldwide Media.

Tags Gour Gupta DDB Mudra

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...