Top Story


Home >> Advertising >> Article

Goodyear awards creative duties to Euro RSCG, media duties go to MPG

Font Size   16
Goodyear awards creative duties to Euro RSCG, media duties go to MPG

Tyre manufacturer Goodyear has awarded its creative duties to Euro RSCG, Delhi, while the media duties have been entrusted to Media Planning Group (MPG), Delhi. While McCann-Erickson was handling the creative duties, media was being handled by Universal McCann. The account size is estimated to be upwards of Rs 10 crore.

Commenting on the account win, Satbir Singh, Vice-President, Creative, Euro RSCG said, “We are really happy to work on such a big a brand like Goodyear. We will be working on a 360-degree strategy involving print, television, outdoors, etc.”

Vishnu Mohan, CEO, Asia Pacific, MPG, said, “We are looking at integrated planning across all forms of media. Our focus would be on a 360-degree approach and efficient innovation. We have already started some work for Goodyear.”

Goodyear, which has annual sales of over $15 billion, has a presence in six continents and operates from 80 facilities in 28 countries. All this has been achieved with a team of 85,000 people. Goodyear has been present in India for over 80 years now, with two plants, one each in Ballabgarh and Aurangabad.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular