Top Story

e4m_logo.png

Home >> Advertising >> Article

Godrej Sara Lee calls for creative pitch for Hit

05-September-2008
Font Size   16
Godrej Sara Lee calls for creative pitch for Hit

Godrej Sara Lee is on the lookout for a creative agency for its household insecticide brand ‘Hit’ and has called for a creative pitch. The incumbent agency is Publicis Ambience, while Madison is the media agency. Though Godrej Sara Lee officials didn’t share any details on the development, an industry source has confirmed the news.

In 2006, there were several ads for Hit that had positioned it as a brand that allows a common person to don the role of a ‘contract killer’ when it comes to cockroaches. Another ad in the series had a family clapping all about their house in the evening in a desperate attempt to kill mosquitoes. A third ad showed an Indian housewife chasing cockroaches ‘Rambo style’, declaring war on the pesky creatures.

Then in 2007, Publicis Ambience had created a TVC for Hit that bordered on a Chinese news report or perhaps even an ‘infomercial’ announcing a ‘Quit India Movement’ from pests in the country.

Hit is currently available in two variants: Hit CIK ‘Red’ for cockroaches and Hit FIK ‘Black’ for mosquitoes and flies. With the extension of Hit into new product areas, Godrej Sara Lee is positioned to drive growth in its business and gain a larger share of the market.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by