Top Story

Home >> Advertising >> Article

Goafest Day 3: Nominee Speak

08-April-2017
Font Size   16
Goafest Day 3: Nominee Speak

As Goafest 2017 enters its third day, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

Senthil Kumar
Chief Creative Officer,
J. Walter Thompson India

It is an honour to be recognized at Goafest as it’s the undisputed National Award for Indian Advertising and Marketing campaigns. J.Walter Thompson has been leading the pack with the most number of Abbys for the last three years in a row. I’m looking forward to an encore this year too, as we have the highest number of shortlists. We are proud of our work for brands such as Pepsi, Mountain Dew, Gatorade, Nestle, GSK, Hero Motors, Godrej, ITC, Unilever, Apollo, Diageo, and The Hindu.

Anil Nair
‎CEO & Managing Partner,
L&K Saatchi & Saatchi

We have had around 31 nominations this time, and we are extremely happy that almost all the work we had nominated was shortlisted across categories. Some of them are already international winners, like the Thomas Cook work which has won in Cannes. We will be very surprised if it does not win. Most of our work - be it for Thomas Cook, Pepperfry, Jockey, Renault, Hero Salute, Cadbury’s Eclairs... has been exposed to the consumer in a big way.

SantoshPadhi
Chief Creative Officer & Co-founder,
Taproot Dentsu

Happy to see lots of shortlists for us, and hope the conversion would be great.Every year, we have been among the top two most awarded agencies at Goafest and many other awards. We have a good body of work shortlisted this year for Airtel, Adidas, Panasonic, Dulux, etc., which I feel hasa good chance of winning.The Adidas Odds campaign is already picking top honours at many award shows, most recentlyat Adfest.It was the only campaign to win an Integrated award in the entire APAC region. We wish to win some solid metals here too and top the table, fingers crossed!

Manish Bhatt
Founder - Director,
Scarecrow Communications

I was really looking forward to this year’s Goafest as Scarecrow had entered ads across diverse categories as compared to previous years, where we only used to focus on the Radio category. Some of the work entered by us, which I feel should do well, are the 11-minutes anti-smoking PSA film, a project collaboration with Y&R Dubai for the Lifesaving Lightning Billboard Project, and the Half Bag project for Spykar. This was a year of collaborations for us.

Nima Namchu
Chief Creative Officer,
Havas Worldwide

We were very harsh on ourselves during our own internal selection process, which is why we entered only two pieces of work – #HairleysAngels for Jaslok Hospitals and #KillTheRealDemons for Mortein. Both are inspired pieces of work, created and executed in partnership with our clients - Jaslok Hospitals and Reckitt Benckiser, respectively. And both were shortlisted and nominated in all the categories they were entered in. I have high hopes from #HairleysAngels.

Deepak Singh
Chief Creative Officer,
The Social Street

We have had quite a few shortlists across creative and media categories. Overall, we have tried to create interesting work for our clients,but some of our campaigns which stand out include work for Britannia Good Day, Wildlife Conservation Trust, Health Assure, Wood Arts, and Carnival Cinemas. We’re keeping our fingers crossed and expect a good performance. I always look forward to Goafestto see some outstanding stuff by young talent. Overall, we are here to celebrate good work.

Titus Upputuru
NCD, Dentsu One

Goafest is always very thrilling and we are looking forward to being the Number 1 this year. What we are really excited about is getting shortlisted in categories such as Mobile, Digital, Brand Activations, Brand Promotions, etc., as against traditional entries such as Print. It is a testimony of the fact that the world is changing and we are not just adapting, but also winning in the changing world. Airtel – Lifesaving wallpapers is that one campaign I am really betting on;it is a new-age marketing solution.

Sheldon D’Souza,
Managing Partner, Sparkt

Sparkt is a collaboration of data sciences and emotional intelligence to bridge need gaps with creative and experiential solutions. Partnering Star Plus gave us the ideal canvas to bring alive compelling ideas that straddle both story-telling and technology. We produced exclusive 360-degree content for the show Ishqbaaz, a mobile banner innovation leveraging haptic technology for POW BandhiYuddhKe, both a first by a Hindi GEC, and partnered the brand in championing the promise of NayiSoch with path-breaking national campaigns to unlock the limitless power of women, since its launch in October 2016.

Divya Karani ‎
CEO, Dentsu Media

We are really proud of our campaign #DaanUtsav. Going beyond the common appeal to give money, we encouraged people to open their hearts and give a gift of compassion, i.e., #DaanUtsav, a simple yet impactful #Giveanoff to those who relentlessly toil for us. The idea was to strike an emotional chord with the consumer on the importance of being compassionate. The outcome: Dentsu Media and Dentsu One did just that, opened their hearts and collaborated on a pro-bono basis to deliver a multimedia campaign with as many as 6.5L video views in just four days time and thousands pledging support.

Amardeep Singh
CEO, Interactive Avenues

Being recognized at Goafestmeans a great deal for us. We have received a substantial number of shortlists across categories this year and are hopeful of bringing back a few Abbys as well. What excites us about Goafest is that they recognize the creative work done across sectors by agencies. We have done some incredible work last year for our clients and are excited that some of them are being celebrated at Goafest this year.

Tags Goafest 2017 J. Walter Thompson India L&K Saatchi & Saatchi Scarecrow Communications Havas Worldwide the Social Street NCD Dentsu One

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'