Home >> Advertising >> Article

GoaFest 2013 targets to present the ‘unexpected’

11-January-2013
Font Size   16
GoaFest 2013 targets to present the ‘unexpected’

The preparation for GoaFest 2013 has officially begun. The event is scheduled to be held on April 5 and 6 at the Zuri White Sands in Goa. This year the festival theme is ‘Just what you unexpected’.

On the driver’s seat for the eight edition of the festival, as the Chairman of the GoaFest Committee, is Publicis Worldwide’s Nakul Chopra. “For GoaFest 2013 our focus will be to strengthen the excellent new initiatives that were launched last year. Last year we opened GoaFest to all nations in South Asia and we also brought strong client participation through the Marketing Wizards initiative – our endeavour this year is to further expand and grow these initiatives – apart from of course celebrating creativity and excellence.”

“GoaFest is the festival for all in South Asia who are involved in creating ideas,” added Arvind Sharma, President of the Advertising Agencies Association of India (AAAI). “Be it other countries in this region, the marketing fraternity or other allied professionals who participate in creating ideas – we want them all to equally own and participate in GoaFest. We are taking a virtual conference/road show to neighbouring South Asian countries to increase awareness for GoaFest and invite active participation.”

Last year GoaFest saw the introduction of Marketing Wizards an initiative whereby young client delegates could not only avail of the special under 30 delegate fees – but were also provided free accommodation – over 70 delegates from client organisations availed of this offer. This year GoaFest is targeting 150. In addition, GoaFest will continue to have strong participation from senior clients in the Knowledge seminars as was the case in 2012.

“Clients are our equal partners in creating ideas – we naturally strive to have their equal participation in GoaFest both as speakers and delegates – this year we aim to attract participation from over 75 client organisations and hopefully over 250 people,” informed Chopra.

For the sixth consecutive year, AAAI and The Advertising Club will come together to deliver Abby Awards. “We have a well oiled and extremely robust process now in place for the awards – we will take on board improvements from our past learnings and continue to follow the stringent and now well accepted norms for the Abby’s in 2013,” said Shashi Sinha, President The Advertising Club and Chairman of the Awards Governing Council, the joint body between the AAAI and The Advertising Club that runs the awards.

Abby’s will continue to be open to all who want to participate – and membership of AAAI or The Advertising Club is not required. “Last year we had over 225 organisations that sent entries – this year we hope to cross 250,” added Sinha. GoaFest 2012 saw participation of around 3167 delegates.

Continuing with changes that were inducted in 2012 – there will be a Grand Prix for all nine verticals including Film, Print, Radio, Out of Home, Ambient, Design, Interactive Digital, Direct and Integrated. As there will be a Grand Prix for Media as well.

Media Awards will be held on April 5th – together with Digital, Design and Direct. All other Creative awards will be held on April 6th.

The Industry Conclave will, as per tradition, be held on the day before GoaFest – April 4th. This year the Conclave will focus only speakers from marketers.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye