Top Story

Home >> Goafest2011 >> Article

GoaFest 2011: Mudra & Ogilvy take top honours @Creative Abby

09-April-2011
Font Size   16
GoaFest 2011: Mudra & Ogilvy take top honours @Creative Abby

GoaFest 2011 culminated with the much anticipated Creative Abby on April 9. Mudra Communications led the awards tally with 37 metals – including two Golds, 13 Silvers and 22 Bronzes.

Ogilvy & Mather India followed with 31 metals. Ogilvy was the sole agency to have won a Grand Prix at the event this year. The agency also bagged the highest number of Golds at the festival.

Placed third in metals tally was Leo Burnett India, which won three Golds, eight Silvers and nine Bronze Abbys.

McCann Worldgroup India, which returned to the festival after a while, won two Golds, three Silvers and 11 Bronzes. Contract Advertising, which too returned to the awards this year, is placed fifth in the metals tally, bagging three Silvers and 11 Bronzes.

It may be noted that Publicis Group agencies – Publicis India, Publicis Ambience and TapRoot India – did not participate in the event.

And the Gold Goes to…
Ogilvy India won the Grand Prix for its work done for for Cadbury Dairy Milk in the Integrated Category. The agency bagged a Gold in the Design category for client ‘An Eye for India’, while OgilvyOne won a Gold in the Direct category for brand ‘Dum Pukht’.

In the Films category, Ogilvy won a Gold for the Vodafone Blackberry Boys. In the Integrated Category, where Ogilvy also won a Grand Prix, the agency nabbed two Golds – one for Cadbury Dairy Milk and another for Vodafone.

Both of Mudra’s Golds were for Electrolux Machine in the Print Craft category.

Leo Burnett won all its three Golds in the Radio category for clients Saathi, Bajaj Exhaust Fans and HP Racer 4.

McCann Worldgroup won two Golds in the OOH and Ambient categories for clients Videocon Zeus and Happydent Waves.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space