Home >> Advertising >> Article

GoaFest 2011: Curtain rises with ASCI’s creative challenge

06-April-2011
Font Size   16
GoaFest 2011: Curtain rises with ASCI’s creative challenge

GoaFest 2011 may officially begin on April 7, 2011, but the mood was already set at the Zuri White Sands resort in South Goa on April 5, 2011.

A special ‘hands-on’ event for young creatives, designed by the Advertising Agencies Association of India India (AAAI) held in association with the Advertising Standards Council of India (ASCI) took off. Planned as a two-day initiative preceding the GoaFest, April 5 and 6, are special ‘hands-on’ event for young creatives to foster creativity with a conscience.

The two bodies have instituted ‘Creativity with a Conscience Contest’ (CWC Contest). The contest has been designed to create awareness of the ASCI codes of responsible advertising amongst the 3,000 industry professionals who are expected to attend the GoaFest 2011.

Nine agencies participated in the contest. These included O&M, Leo Burnett, Mudra, Lowe Lintas, RK Swamy BBDO, BC Web Wise, TBWA\India, Bates 141 and a mixed team called ‘Motley Crew’.

‘Motley Crew’ comprises individual entries not representing any agency in particular. In all, there are 83 participants in the CWC Contest.

The ‘Conscience’ brief
The teams were briefed in Mumbai on March 31, 2011 and there was on-field briefing that happened on April 5, 2011 as well. In the first round of briefing, the teams were informed that they would each be given nine objects from which they would have to create unique pieces of art keeping a specific topic related to responsible creativity at the core.

The second round of briefing happened at the venue. This included the Do’s & Don’ts at the location; to what extent could the teams could use props that were given to them and that the teams needed to use every prop and object allocated in its original form and not converted it into something else.

Each team is led by a team leader.

Hemen Patel is leading RK Swamy BBDO and the object given to the team is a ‘Door’. BC Webwise’s leader is Nicole Braganza and their object is ‘Old TV’. Shagun Seda Sengupta is leading from TBWA\India with the object ‘Boat’. Bates 141 team leader is Kiran Nagda and the prop is an ‘Easy Chair’.

Lowe Lintas is allotted ‘Animal Dummies’ and the team leader is Yash Virkud. Leo Burnett’s team leader is Amod Dani with ‘Trunk’ as their object. Hemant Sharma is the team leader from Mudra with mannequins as their object. Ogilvy India gets ‘box guitars’ with Heval Patel as their team leader and the Motley Crew gets ‘canvas’ as their object.

The first qualifiers to the contest were creative professionals less than 30 years.

From April 7, 2011, these art pieces would be displayed at the venue throughout GoaFest. A jury comprising eminent industry personalities and ASCI board members will select the winning artwork, which would be awarded at the Creative Abby on April 9, 2011.

Let’s Learn Social Media too
In addition to the Contest, ASCI, together with Naked Communications, is organising a workshop on social media around the theme of self-regulation in advertising. The workshop would be held on April 6, 2011.

The ASCI's social media workshop will focus on “The advent of social media in the advertising space - Is it a boon or a bane for the industry?” and “How social media can be leveraged to create greater responsibility in advertising”. Hosted by Naked Communications, the workshop panel includes Gitanjali Sriram (Founding Partner, Naked Communications), Subhash Kamath (Managing Partner, BBH & ASCI Board Member), Ashok Lalla (Digital Director, Euro RSCG), Nikhil Kumar Verma (India's foremost Twitter user) and Anish Trivedi (Author, Columnist & Social Commentator). The panel discussion will be moderated by CNBC's senior anchor Suresh Venkat.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey