Top Story

Home >> Goafest2011 >> Article

GoaFest 2011: 20-25% healthy growth rate for service industry: Sanjay Behl

08-April-2011
Font Size   16
GoaFest 2011: 20-25% healthy growth rate for service industry: Sanjay Behl

The second session at the GoaFest 2011 Ad Conclave saw diverse industry personnel come together to discuss the micro aspects of learnings from the service industry. The session was chaired by Nagesh Alai, President of AAAI, and saw interesting inputs from panelists Farokh Balsara, Sanjay Behl and Arun Tadanki.

The session began with Thomas Simon, Vice President and Global Head HR, Talent Management at Tata Consultancy Services, speaking on Talent Engagement and the rigorous selection process and training undertaken for employees at TCS and the integration and technical knowledge imparted thereafter. “In India, we are an average 28-year-old workforce. Meeting the instant gratification and work life balance needs for this generation is very important.”

Addressing the one question that matters, ‘How do agencies increase remuneration?’, Sanjay Behl, CEO, DTH and IPTV and President – Brand & Marketing at Reliance shared sharp insights. “Managing a service business is very different from managing a product business.” His proposition was to deploy five different key tools. “Firstly, define what one wants to achieve and admit that you cannot excel at everything. Next, get your financial framework right and know that excellence comes at a premium.” Employee and customer management frameworks came in next in the order. “We have realised that employees are not the cost, customers are too.” Quantifying that into an equation, he illustrated that customers plus employees equal to value creation, thus customer labour is cheaper than employee labour. “Innovate in costs, invest in technology to save recurring costs. Hire for attitude, train for skill. There is no best practice but connecting the dots between proposition, funding, employees and the customer is the best way. 20-25% is a healthy growth rate for the service industry.”

As an analyst at Ernst & Young, Farokh Balsara, Partner and National Leader, Media and Entertainment spoke on the fragmented business models of today and stressed on the need for combining media, creative and PR to offer a synchronised solution to clients.

Arun Tadanki, CEO, Yahoo! India presented key observations to the forum. “As a digital publisher, among the challenges we faced are drop in price realisations of inventory. Our first focus was differentiation. Agencies need to ask how different they are from each other, focus on value and not price, offer different levels of services for different pricing, increase accountability, and reach out to new customer segments and newer categories such as digital, mobile and new media, which will work well for the industry.” Another aspect he placed importance on was to explore new ways to attract and retain talent, and work at creating a talent pool.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space