Home >> Advertising >> Article

GoaFest 2011: Creative Abbys shortlist announced

28-March-2011
Font Size   16
GoaFest 2011: Creative Abbys shortlist announced

The countdown has begun for GoaFest 2011 as the Festival Committee has announced the shortlist for Creative Abbys 2011. Currently, shortlists for the Interactive Digital, Film Single and Print Single categories have been announced. Shortlists for the other categories are expected to be announced soon.

This year, a few changes have been made in the judging process, which includes a close judging process and two rounds of judging. The first round is taking place from March 23-28 in Mumbai. Film Craft and Print Craft categories are still left for the first round of judging, which will take place on March 28, 2011.

The second and final round of judging, which will also be held in Mumbai, will take place from March 31 and will continue till April 4.

As is known, in a bid to address the controversies surrounding the Abby Awards, the GoaFest Committee has created a special Awards Governing Council (AGC) to manage the Media and Creative Abbys. The AGC is chaired by Shashi Sinha, CEO, Lodestar UM India. The Council comprises nine members – AAAI President Nagesh Alai, Times Group’s Dr Bhaskar Das (President, Ad Club Bombay), Percept’s Ajay Chandwani, Aditya Birla Group’s Ajay Kakar, Leo Burnett India’s Arvind Sharma, RK Swamy Group’s Srinivasan Sundar Swamy, Euro RSCG’s Suman Srivastava and Times Television Network’s Sunil Lulla.

Shortlists Announced
Interactive Digital Advertising:
There are a total of 64 entries shortlisted in the respective categories. Webchutney, Mudra Communicatons and Hungama Digital have scored the highest number of entries in the category with eight, seven and six entries to their credit, respectively. The other agencies that have scored their entries are BCWebwise and JWT India (four entries each); Digital Law & Kenneth, Ideas@work, Interface Business Solutions (three entries each); Mindshare, OgilvyOne Worldwide, UFO Digital, Digivaasi, D'Zine Garage, Experience Commerce, Indigo Consulting, Interactive Avenues, Interface Communications (two entries each); Jack in the Box, Maxus India, Pinstorm, Quasar Media, Resultrix Media, Bates 141, Creativeland Asia, Grandmother India (one entry each).

Film Single:
In the Film Single category there are a total of 106 entries that have been shortlisted. The agency that has clearly scored the highest number of shortlisted entries in this category is Ogilvy India with a total of 34 entries. JWT India follows with 12 entries shortlisted to its credit. Creativeland Asia has managed to get nine entries shortlisted in the Film Single category, while McCann Worldgroup has eight entries to its credit. The other agencies that have been shortlisted are Bates 141 (six entries); Contract Advertising, DraftFCB Ulka, Mudra Communications (5 entries each); Capital Advertising, Leo Burnett India (four entries each); ideas@work, Meridian Communications and RK Swamy BBDO (three entries each); Arey Worldwide (two entries); Grey India, Rediffusion Y&R and Stark Communications (one entry each).

Print Single:
There are total of 281 entries shortlisted in Print Single category. Mudra Communications has the highest number of entries in this category at 84. Ogilvy India follows with 34 entries shortlisted to its credit. McCann Worldgroup has a total of 24 shortlisted entries, while JWT India has 20 entries shortlisted. The other agencies that have been shortlisted include Bates 141 and Creativeland Asia with 17 entries each; Leo Burnett India (15 entries); Out of the Box (12 entries); Grey India (10 entries); Contract Advertising (nine entries); Euro RSCG (seven entries); ideas@work (six entries); Rediffusion Y&R (six entries); Alok Nanda & Co, Umbrella Design (four entries each); Bennett, Coleman & Co Ltd India, Eleven Brandworks Ltd (three entries each); RK Swamy BBDO, TCC - The Communications Central (two entries each); and AMO Communications, Crayons Advertising and Goldmine Advertising (One entry each).

The winners of the Creative Abbys will be awarded during the GoaFest 2011 at a ceremony on April 9.

However, few agencies including the likes of Taproot India and Publicis compnies Publicis India and Publicis Ambience have decided to stay away from Creative Abby 2011.

Also read:
GoaFest 2011: Media Abbys shortlist announced; 133 entries

 

Tags e4m

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon