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GoaFest 2011: Conclave a good idea, but action needed too: Ad frat

08-April-2011
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GoaFest 2011:  Conclave a good idea, but action needed too: Ad frat

Keeping the changing landscape of the industry in mind, the Advertising Agencies Association of India (AAAI) presented a Conclave – ‘Preparing the profession for the new decade’ – on April 7, 2011, which preceded GoaFest 2011. exchange4media finds out from some leading names from the advertising and media industry in what ways such conclaves benefited the advertising industry.

Chintamani Rao, President, RK Swamy Media Group:
“I think the Conclave is a good idea and this is one of the reasons why I make it a point that I attend every year. This is one forum where senior people come together and discuss larger industry issues. I feel that conclaves such as this one are a useful forum for discussion.”

MG Parameswaran, Executive Director & CEO, Draftfcb Ulka:
“The best part about this platform is that we get to listen to professionals from different domains of the industry. Thus, this helps in understanding their strategy of operation and implementing those thoughts and ideas in our business too.”

Nandini Dias, COO, Lodestar UM:
“The aim is that the stalwarts get together and brainstorm for the coming year. So thus, conclaves such as this do help and benefit the industry to discuss and come to a solution on various issues that the industry is facing.”

Govind Pandey, President, McCann Erickson:
“It is a great platform where senior professionals come together and speak on industry issues. From me, it is a thumbs up for the Conclave, and I always look forward to attending it.”

Subhash Kamath, Managing Partner, BBH India:
“Ideally a conclave such as this presents a get-together opportunity for senior people from advertising and marketing to discuss reasonably serious issues that face the advertising business, especially in future. But the critical thing is to be able to create very good and insightful sessions with strong and visionary speakers. Unfortunately, that doesn’t happen all the time, but when it does, a conclave such as this is extremely useful.”

I Venkat, Director, Eenadu Group:
“Lots of gyaan… but just no action after that!”

Sudha Natrajan, Deputy CEO, LMG:
“Compared to some cynics, I have still not lost hope for the positivity of solutions from such conclaves. These are such forums that bring advertising and media agencies officials all under one roof to chalk out a chart to solve industry issues. It is a brilliant idea and at the same to challenge all myths and ask cynics to keep quiet. Such forums give you a sense of belonging, that you are a part of the industry in terms of expressing your opinions and issues and trying to implement some action against such issues.”

Ishan Raina, CEO, OOH Media:
“Such a conclave makes everybody talk about serious issues amongst their peers, and most importantly young people. This Conclave gives us a chance to hear out the opinions of advertisers and other industry professionals. Our industry is a cross-fertilisation of ideas and these forums helps in opening the minds to a vast spectrum of innovations.”

Joy Chakraborty, Chief Revenue Officer & CEO – Niche Channels, ZEEL:
“It is a great place to interact with our media partners and understand their ideas and issues. However, I would have been happier if they could have included broadcasters as speakers, as the Conclave this year includes more of media agency professionals and advertisers.”
 

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