Top Story

e4m_logo.png

Home >> Advertising >> Article

GoaFest 2007: Sneak peek into judging process

02-April-2007
Font Size   16
GoaFest 2007: Sneak peek into judging process

Judging processes at award functions have always been under the scanner, with clusters of people either supporting or opposing it. In a novel initiative by Advertising Agencies Association of India, who is the organiser of the GoaFest, the judging processes will be recorded on a video camera along with an audit of the jury proceedings.

AAAI has made no secret of the fact that there would be accentuated focus on the judging process of the awards to ensure transparency, and hence credibility in the GoaFest awards. Arvind Sharma, Chairman, GoaFest Committee, emphasised on this again.

There will be four juries in all, one each for Press, TV, Outdoor/Ambient and Radio. The jury chairmen include Prasoon Joshi for Press awards, Ravi Deshpande for Television awards, KV Sridhar for Outdoor awards, and Josy Paul for Radio awards. While the Press jury will also judge the Direct entries, the TV jury will also judge the Interactive entries. Meanwhile, Sam Balsara will head the Media awards Jury.

The Goafest 2007 has four key awards: the Gold, the Silver, the Bronze, and Grand Prix, with 17 categories for the Creative awards. The Media awards are divided into 19 categories with 11 categories for ‘Use of Media’ awards and eight for ‘Specialist Media’ awards.

Paul noted, “The most important aspect of these awards is the transparency in the judging process as this will be videotaped, so that having any doubts can verify the whole process.”

In an official communiqué about the judging process, the organisers have informed, “If at the judging time and venue, some judges nominated to a jury don’t make it, the judges present will constitute the jury. Quorum for any jury is a minimum of five members.”

The official communiqué further informed, “All jury decisions will be made on the basis of jury votes via a show of hands and in case of tie, the jury Chairman may cast an extra vote to resolve the tie.” The communiqué also noted that “a jury member is prevented from discussing or voting for his/her agency’s work during the judging process”.

All the works have to be cleared by a simple ‘yes’ and ‘no’ system to reach the ‘Short-list’ stage, at which stage the jury will discuss and review the works and vote for it to make it a finalist. Similarly, from this stage, the works will be re-discussed for its merits and de-merits one by one and awarded a bronze, silver or gold. All metal winning works will be reviewed and re-discussed at each stage to look at its prospects of winning a superior metal.

The communiqué pointed out, “All the Gold winning works across categories will again be reviewed together and re-discussed, and the jury will pick the Grand Prix winner. A simple majority of the jury members present is necessary for the work to win the Grand Prix.”

Speaking about the Grand Prix, Deshpande said, “It will be the best-of-the-best work presented. And, since there are usually some works which a rare piece among the gems, that work will be awarded a Grand Prix at the fest.”

The organisers have also mentioned about recording the jury proceedings through video camera and also informed about the audit of jury proceedings through an independent team of proctors and auditors who will be there at the judging venue to certify adherence to the process.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.