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GoaFest 2007: A mix of entertainment and education

02-April-2007
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GoaFest 2007: A mix of entertainment and education

GoaFest 2007, organised by the Advertising Agencies Association of India, will be held on Cavelossim Beach, Goa on April 20-21. This year, the organisers have promised the advertising festival to be one filled with loads of entertainment and education for the young participants, with seminars and interactive creative workshops, along with the Creative and Media awards on the beaches.

At the press meet to share more information about the festival, Srinivasan K Swamy, President, AAAI, said, “We already have over 1,200 delegates about three weeks prior to our festival. Going by the response, well over 2,000 people will be coming to Goa to celebrate excellence in advertising. The numbers are likely to surpass the level of participation at Adfest, Pattaya, which has now been running for about 10 years.”

As AAAI is focussing considerably on providing a learning environment for India’s young creative, marketing and media professionals, seminars and interactive creative workshops have been organised for the same purpose. “The festival will present them the opportunity to interact not only with the Indian gurus of advertising, but also have the chance to meet some well known international personalities of this field,” said Arvind Sharma, Chairman, GoaFest Committee.

The festival organisers had also announced special 800 early-bird packages for under-30s visiting the event. “A special all-inclusive delegate fee of Rs 5,400 will allow the participants under the age of 30 to travel to Goa at AAAI’s cost. They will be put up in hotels for two-three nights. They will be eligible to take part in every seminar, interactive session, attend all awards ceremonies, have fun at the beach, attend the gala lunches and dinners,” pointed out Jagdip Bakshi, Co-Chairman, Goafest Committee.

Meanwhile, Sharma informed that all those slots have already been filled as there were more than 850 entries in that category even before the registrations were closed.

Some of the international speakers for the event include Donald Gunn, of the Gunn Report); Trevor Beattie, BMB, London; Hermann Vaske, Director, Producer and Writer, Ad Wizard; Thirasak Tanapatanakul, CD, Creative Juice, Thailand; Fredric Joseph, CEO, Zed Digital; and Jamie Lord, Marketing and Business Development Director, Mindshare, Asia Pacific.

There will also be a panel discussion among India’s top creative brains, discussing pertinent issues and reviewing work from around the country. An interactive question and answer session will follow. Along with this, there will be smaller, informal ‘learning on the beach’ sessions conducted by senior creative heads from Indian agencies.

An advertising conclave is also being planned preceding the GoaFest. The conclave, to be held in association with Indian Broadcasting Foundation on April 19-20, will feature senior advertising, media and marketing professionals from media houses, research, creative, media and interactive agencies. With a theme of ‘15 to 50: The next big leap!’, the organisers intend to get the participants to discuss strategies to move this Rs 15,000 crore industry to a Rs 50,000 crore one in the next three to five years. Some of the invited speakers include industry stalwarts like Subhash Chandra, Raghav Bhal, and Dr Pramat Sinha. A panel discussion is also planned during the conclave involving Shekhar Gupta, Sunil Lulla, AP Parigi, Vikas Gupta, Sam Balsara, Pradeep Guha, Tapan Pal, Paritosh Joshi, Lynn De Souza, Raj Nayak, Ashok Das, LV Krishnan, Meenakshi Madhvan and Shashi Sinha. It has also been informed that around 200 invited professionals are expected to take part in this year’s conclave.

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