Top Story

Home >> Advertising >> Article

Genesis Burson-Marsteller appoints Krishna Vilasini Bharadwaj and Charu Benegal

21-May-2014
Font Size   16
Genesis Burson-Marsteller appoints Krishna Vilasini Bharadwaj and Charu Benegal

Genesis Burson-Marsteller has announced the appointment of Krishna Vilasini Bharadwaj, in a new leadership role, as India Practice Chair (IPC), Health and Wellness Practice and Charu Benegal, who has come on board as India Practice Chair (IPC), Brand and Consumer Practice.

A seasoned communications professional and previously Co-Chair (West and South) of the Brand and Consumer Practice, Bharadwaj’s appointment in her new role, further strengthens the firm’s position in the Health and Wellness sector, post the recent announcement of an exclusive partnership with Medulla Communications. While focused on building the healthcare credentials of the firm, she will continue to lead the Broadcast and Entertainment clients in Mumbai.

As IPC, Health and Wellness, Bharadwaj will work closely with Medulla Communications, to provide greater value to healthcare clients and teams across the country. Bharadwaj has extensive experience in public relations and journalism and has worked across clients in FMCG, healthcare, technology and fashion verticals. She has managed healthcare assignments, both at Genesis B-M and in her previous agency role in Singapore, across categories like infant nutrition, adult food nutrition, diabetes and medical devices. As a journalist, she has also worked with Bio Spectrum Asia, Dataquest and ciol.com.

Commenting on her plans for the practice, Bharadwaj said, “With more players, increased competition and closely followed regulatory framework, differentiated communications will be a key to win in the healthcare marketplace. Our strategic partnership with Medulla Communications will enable us to partner with industry leaders and help them navigate the complex health and wellness communications landscape with our comprehensive offerings in this space.”

With more than 20 years of domestic and global experience in public relations, marketing and events, Charu Benegal takes on the role of IPC for Brand and Consumer. Benegal’s last assignment was in New York where she worked at Star TV, a News Corp owned Indian television channel. Her assignment concentrated on business development and customized advertising solutions for mainstream clients. Prior to that, she headed a Public Relations agency’s Mumbai operations. Benegal has had a long stint in the entertainment business with Sony Entertainment Television.


She joined them in the start-up stage when the cable and satellite business was still very nascent in India. Thereafter, she was based in America to oversee the expansion of the TV channel and to launch Sony's Indian film distribution business in North America.

As IPC, Brand and Consumer at Genesis B-M, Benegal will be responsible for ensuring business growth of the practice in line with the firm’s strategy, provide leadership and direction to the teams for building and delivering domain expertise and ensuring high quality of service delivery and customer satisfaction. She will be supported by RohitMoudgill, who will continue to be Co-Chair of the Brand and Consumer Practice, based in Gurgaon.

Commenting on her decision to join Genesis B-M, Benegal said, “While I have tremendously enjoyed my stint in New York, I am happy to be back in India and quite enthusiastic to be a part of such an inspirational leadership team at Genesis B-M. I am confident of supporting the organizational growth by providing strategic client direction and building and growing the Brand and Consumer Practice nationally. ”

Speaking on these appointments, Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller said, “Both Krishna and Charu are seasoned professionals who are poised to grow the Health & Wellness and Brand & Consumer Practice to the next level. Our clients expect us to provide them with strategic counsel along with creative and integrated campaigns. I am confident that both the Practice Chairs will provide these essential services, delivering on our promise to ‘be more’ for our clients.”
 

Tags Genesis Burson-Marsteller Krishna VilasiniBharadwaj CharuBenegal Medulla Communications Nikhil Dey

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.