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Gatorade releases new TVC for Commonwealth Games

04-April-2018
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Gatorade releases new TVC for Commonwealth Games

As the Commonwealth Games 2018 opening ceremony commences in Australia (Gold Coast), sports drink brand Gatorade has released a new TVC bringing alive the truth of sweat replenishment.

Scheduled to air during CWG (digital and TV), the new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

As the world’s leading sports drink brand, Gatorade has been powering their brand ambassadors Indian ace badminton player PV Sindhu and javelin thrower Neeraj Chopra to push their limits and fight for gold at CWG this year.

Ever since coming on board, both Sindhu and Chopra have been able to extensively understand and work on their hydration, training and match-day nutrition needs.

The film features a runner at two different stages of his training connected by a Gatorade bottle that has been metaphorically placed as a baton between the sweating and the replenished athlete. Therefore, the film reflects Gatorade refueling athletes, pushing them to train harder and perform better.

In line with Gatorade’s core belief to ‘win from within’, the new TVC cuts across all barriers of countries and language to resonate with every athlete participating in Commonwealth Games, pushing their own limits to strive until the finish line.

Watch the film

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