Top Story

e4m_logo.png

Home >> Advertising >> Article

Frankfinn Institute of Air hostess Training appoints Saints & Warriors as creative partner

06-March-2007
Font Size   16
Frankfinn Institute of Air hostess Training appoints Saints & Warriors as creative partner

Saints & Warriors has bagged the creative duties for Frankfinn Institute of Air hostess Training. There was no pitch process involved. The institute is present in 55 cities across India.

Commenting on the account win, Pushpinder Singh, Founder, Saints & Warriors, said, “My stance from day one, since we started Saints & Warriors, has been that it should be the agency of choice for Indian businesses. To my mind, this appointment at Frankfinn is in line with that. This company is an example of a good Indian business that has the right entrepreneurial and professional management and we believe we can do meaningful work for them.”

Singh believes that this win was a very important addition to their client portfolio, given the focus on Indian businesses in comparison to MNCs. He said, “Clients like these are testimony to the fact that we have a superior creative product in the market that we can command a premium for. From that point, this is an important addition to the roster.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)