Top Story


Home >> Advertising >> Article

Franchise India Holdings Ltd appoints Allied Media for its media duties

Font Size   16
Franchise India Holdings Ltd appoints Allied Media for its media duties

Franchise India Holdings Ltd (FIHL), an integrated franchise solutions company, has appointed Allied Media, the media arm of the Percept Group, as its media agency. It has been learnt that there was no formal pitch, and the client had approached the agency before handing the duties to it. An official communiqué stated the account size to be in the region of Rs 20 crore. Allied Media will offer FIHL a 360-degree media service, which would encompass strategic planning, media buying and implementation.

Sachin Marya, CEO, FIHL, said, “The franchising market is growing at 30-35 per cent now. Estimated at Rs 10,000 crore, the franchise industry has about 1,500 home grown franchisers. Companies prefer franchising as it spreads business and risks while giving high-value income. Moreover, freedom from staffing and operational involvement gives them more chance to invest in research and development.”

“According to FIHL, India ranks first, ahead of Russia, in terms of emerging market potential in retail, and is deemed as a ‘priority-one’ market for international retail. In India, franchising has great potential as franchisers have minimum risks. It would grow at 40 per cent in next few years. Half of the retail boom would be through franchising. It would open up new opportunities for the ‘kirana’ shops. They have the localities and the client base. All that is needed is an upgradation,” Marya added.

Commenting on the win, Shripad Kulkarni, COO, Allied Media Integrated Communications Pvt. Ltd, said, “We are delighted with this prestigious win. We will leverage our Group’s expertise in delivering 360-degree solutions and ensure that Franchise India will reach out to all their target audiences through very innovative media vehicles and strategies. More prominence will be given to TV and print initiatives, with a fair amount of online activities as well.”

FIHL has helped hundreds of investors in selecting the right franchise and, in turn, assisted numerous organisations in international and domestic franchise expansion.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry