Top Story

Home >> Advertising >> Article

Fox-Disney merger will push agency consolidation: Sir Martin Sorrell

Font Size   16
Fox-Disney merger will push agency consolidation: Sir Martin Sorrell

Advertising mogul and CEO of WPP, Sir Martin Sorrell, had announced back in 2017 that a merger between Disney and Twenty-First Century Fox assets would make for a top media investment for his company. Speaking at Advertising Week Europe, he further consolidated his position at seeing the merger as the new super advertiser that will rank No. 2 behind Google and ahead of Facebook.

Facebook is WPP’s second largest platform behind Google. The speculated merger will have a huge impact on the ad industry according to Sorrell.

"Disney has one sale organisation. If the Fox merger goes through, ourselves and clients will have a new opportunity with a new, much more powerful global player. If they acquired Sky too would have a direct consumer platform and control of Hulu, it would open up choice to us and our clients that we never had before,” said Sorrell, in a report by The Drum.

He has also predicted gloomy days ahead for advertisers unless a regrouping and strategizing can help the industry tide over. He said that WPP and its peers will favour the bigger players and they will have to "Simplify the company and its verticals, with greater emphasis on organising around clients with consumers at the centre of what we do."

He also talked about the gender pay gap that exists across companies within the group. The gap stood at 14.6 per cent and JWT, AKQA and Grey showed the biggest discrepancies.

He said, "The gender pay report showed we are not good enough, in three of four quartiles, we hold our own, in the most senior quartile we don’t. On average we are 50-50 but at the very senior levels, we are not," as reported by The Drum.

With no heir apparent in sight for the grand mogul, he said that his successor could possibly be a woman but it was not likely.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man