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Four major branded cybercafe networks plans to increase their market share in PIC

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Four major branded cybercafe networks plans to increase their market share in PIC

With 8,000 odd cyber cafes in the country projected to grow to 50,000 in the next three years large players like Tata Internet Services, Satyam Infoway, Dishnet DSL and Junction 96 are attempting to break the unorganized sector, which currently controls over 90 per cent of the market.

Today out of the 8,000 cyber cafes in the country, less than 8 per cent fall in the branded network category where these four players operate. Tata Internet Services plans to set up 2,000 public Internet centres (PICs) and has already tied up with Bharat Petroleum to set up PICs in Mumbai, Delhi and Chennai.

Satyam Infoway already has 300 cyber cafes under the iWay brand name. It plans to expand into 200 cities within three yeas. Satyam currently operates cyber cafes in five cities – Mumbai, Delhi, Chennai, Bangalore and Hyderabad. Of the 300 cafes operated by Satyam, 15 are company owned while 50 are strategic tie-ups with HPCL outlets. The balance is franchisee outlets.

Dishnet DSL has decided to dispense with the franchise model and has set up 126 self owned cyber cafes across Chennai under the brand name of HUB.


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