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Flashed Yesterday: Cannes Lions 2017 : Ten Indian entries shortlisted in Promo and Activation Lions

19-June-2017
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Flashed Yesterday: Cannes Lions 2017 : Ten Indian entries shortlisted in Promo and Activation Lions

Out of the 321 entries selected for Cannes Promo and Activation Lions on Sunday, India had a total of ten shortlisted entries between five different agencies.

Ogilvy and Mather Mumbai sees three shortlists in this category for the Wear her Name and Savlon Healthy Hands Chalk Sticks (2) campaigns.

Leo Burnett India, Mumbai sees three shortlisted entries for the Roads that Honk campaign.

Another Indian agency, Taproot Dentsu, sees two shortlists in the category for the Adidas Odds campaign. J Walter Thompson’s #MyDaughterWill campaign is also shortlisted.

Shortlist (Promo & Activation Lions)
ENTRY TITLE ADVERTISER ENTRANT COMPANY IDEA CREATION PRODUCTION MEDIA PR
MY DAUGHTER WILL HAIYYA J. WALTER THOMPSON Mumbai J. WALTER THOMPSON Mumbai      
ROADS THAT HONK HPCL LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai
ROADS THAT HONK HPCL LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai
ROADS THAT HONK HPCL LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai LEO BURNETT INDIA Mumbai
LAST LAUGH INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) MEDULLA COMMUNICATIONS Mumbai MEDULLA COMMUNICATIONS Mumbai A NINETEEN FILMS Mumbai / MEDULLA COMMUNICATIONS Mumbai MEDULLA COMMUNICATIONS Mumbai MEDULLA COMMUNICATIONS Mumbai
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI GOOD MORNING Mumbai   PR PUNDIT Mumbai
SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI GOOD MORNING Mumbai   PR PUNDIT Mumbai
WEAR HER NAME STAR NETWORK OGILVY & MATHER MUMBAI OGILVY & MATHER MUMBAI BLACKGREYWHITE FILMS Mumbai MINDSHARE Mumbai  
ADIDAS ODDS ADIDAS TAPROOT DENTSU Mumbai TAPROOT DENTSU Mumbai TAPROOT DENTSU Mumbai   TAPROOT DENTSU Mumbai
ADIDAS ODDS ADIDAS TAPROOT DENTSU Mumbai TAPROOT DENTSU Mumbai TAPROOT DENTSU Mumbai   TAPROOT DENTSU Mumbai

 

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity