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Flashed yesterday: Starcom wins Kraft Heinz Rs 300 cr media account

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Flashed yesterday: Starcom wins Kraft Heinz Rs 300 cr media account

Starcom, part of Publicis Media India, has won the media duties of Kraft Heinz, confirm industry sources. This includes the digital duties as well. The incumbent agency on the business was IPG Mediabrands.The account is estimated to be in the region of Rs.300 crore.

No official confirmation was available at the time of filing the story. However, exchange4media wrote to both Starcom and Kraft Heinz for comments.

Industry sources further claimed that under a global program KHC is consolidating all its media buying activities under Starcom, and India is also a part of the said process.

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Prior to joining ZEE5, Kumar has worked with industry leaders including Viacom18 Media Pvt. Ltd., Balaji Telefilms, Mobile2Win Pvt. Ltd