Home >> Advertising >> Article

Film & fashion: A look at birthday girl Sonam Kapoor’s brand associations

09-June-2018
Font Size   16
Film & fashion: A look at birthday girl Sonam Kapoor’s brand associations

Bollywood’s beloved fashionista Sonam Kapoor celebrates her 33rd birthday today.

Having spent 11 years in the industry, the actress has given us memorable roles in films such as Aisha, Raanjhana, Delhi-6 and Neerja. She was recently honoured with her first National Award for portraying the role of Neerja Bhanot in the biopic movie Neerja.

Not just acting skills, but Sonam is also known for her fashion sense and has been quite a trend setter when it comes to her sartorial choices.

Going further, the actress has not limited her association to just movies. In November last year, Sonam and her sister Rhea’s high street fashion brand ‘Rheson’ made an entry in the e-commerce market through Shoppers Stop and Amazon.in.

When it comes to brand association, the Kapoor girl has a very wide portfolio. The actress endorses multiple brands and a variety of products.

On her special day, we take a look at some of Sonam's best brand collaborations.

Neeru’s

Ethnic wear brand Neeru’s signed the fashion diva as its new brand ambassador two months ago. The association leverages the fashion icon image of Sonam Kapoor.




IWC Schaffhausen

Last January, the actress was roped in as the new face of Swiss luxury watch manufacturer IWC Schaffhausen. The brand believes that Sonam is the perfect partner to represent them as her sparkling charm and elegance resonates with their philosophy.



L’oreal Paris

In 2009, Sonam Kapoor signed her first endorsement deal with world-renowned brand L’oreal Paris. The actress represents the cosmetic brand of the company and is also known as the youngest member to join the L’oreal Paris team that includes Bollywood beauties such as Aishwarya Rai and Deepika Padukone.



Oppo Mobiles

In 2014, Oppo signed Sonam Kapoor as its brand ambassador alongside Hrithik Roshan for the South Asian Region. The actress had featured in multiple ad films for both TV and digital.


Colgate
In 2013, Sonam Kapoor promoted Colgate’s Visible White variant. The actress had featured in TVCs of the brand and also did a music video for it with Arjun Kanungo.




Montblanc

Montblac, a German luxury manufacturer of writing instruments and other items, was the first brand that brought father-daughter duo of Sonam and Anil together. The duo shared the screen for the first time for a commercial for the brand.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

The campaign has been conceptualized and executed by creative agency J. Walter Thompson.

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.