Top Story

Home >> Advertising >> Article

Festival of Media 2009: Media agency heavyweights make it to Valencia

20-April-2009
Font Size   16
Festival of Media 2009: Media agency heavyweights make it to Valencia

The Festival of Media, which is in its third year, kicked off at the Palacio de Congresos at Valencia on April 19, 2009. The first look at the overall festival – the theme and the participation – and one wonders that when the media agency side of business became as important, if not more, as the creative side decades ago, then why is it that an event that focussed only on media is only three years old.

Even though the day was only about networking and “easing the delegates in” as Charlie Crowe, CEO, C Squared – the organisers of the festival put it, the welcome address saw the presence of some of the biggest global heavyweights in the media agency business.

Right from Dominic Proctor, CEO, Mindshare to Mainardo de Nardis, CEO, OMD, Charles Courtier, CEO MEC Global to P&G’s Bernhard Glock and many others, the hall was filled with the international Who’s Who of the media agency business. Madison World’s Chairman Sam Balsara, who is also one of the judges of the first ever Festival of Media Awards, was also at the event. Amongst the other Indian delegates one could spot on the opening day were Platinum Media’s Basabdutta Chowdhary and Lintas Media Group’s Himanka Das.

Another familiar face in the crowd was BBC’s Global Ad Sales Director Johnathan Howlett and BBC’s Seema Kotecha.

In the opening address, Crowe spoke further on the festival and the fact that such events made more sense in a downturn. He said, “It is true that the conditions around us are grim but the need to meet is important even when things are down. Good events are just as important in tighter times, as any other.”

Adding further he said, “The Festival is quite a body of work that is packed with speakers, sessions and workshops. This is a great place for the media industry to not only network and meet new business partners but also to collectively reflect on what is happening around us and how we can resolve some of these issues.”

Over the next two days, the Festival of Media has lined up global heads of various media agencies and many clients to deliberate on the current economic situation and the way forward. India was not present in very high numbers on day one. With BCCL’s Bhaskar Das also not being there in the speakers anymore, the conference showed very measured participation from Indian agencies.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity