Dulux Velvet Touch inspires homeowners to celebrate their ‘Glow of Success’
e4mrecap: The week that was
.jpg "JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign")
JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign
.jpg "More cooling this summer with Blue Star")
More cooling this summer with Blue Star
Angel Broking launches app ANGEL BEE for simplified investments
Ferrero Group is on the lookout for a creative partner for its mint brand, Tic-Tac. Currently, Orchard Advertising is handling the creative business. It is believed that a few agencies are pitching in for the business.
No official confirmation was forthcoming at the time of filing the report, however, industry sources close to the development have informed that the pitch is underway. The ad spend on the business could be ascertained.
In 2008, Tic Tac had adopted a new tagline ‘The new hello’, repositioning the brand as a conversation starter. Prior to that, the brand’s initial communication focussed on the main benefit of freshness. The tagline of the brand then was ‘Natural Mint, Natural Flavors’.
In India, Tic Tac competes with brands like Polo, Chlormint, etc., in the mint confectionary market.
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
.jpg "Pepperfry to launch new campaign and scale up content marketing")
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams
Firmly denies rumours of WPP breaking up after Sorrell's exit
.jpg "L for Love campaign receives positive response from LGBTQ community")
Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular