Top Story

e4m_logo.png

Home >> Advertising >> Article

FCB Ulka bags Rs 50-cr integrated advertising mandate of IDBI

29-September-2004
Font Size   16
FCB Ulka bags Rs 50-cr integrated advertising mandate of IDBI

Business seems pouring in for FCB Ulka. The agency has managed to pip quite a few of crucial accounts in recent past. The latest in the row is that of the integrated account of IDBI Ltd. Media billings for the account are pegged at close to Rs 50 crore.

Industrial Development Bank of India (IDBI) has decided on FCB Ulka as the agency to handle its creative account. The media aspect of the business would be handled by Lodestar, the media arm of the agency. The company called a pitch following IDBI’s decision to merge with IDBI Bank in January 2004. And, over 22 agencies had participated in the first round. Following the initial round of presentations, IDBI announced a shortlist of agencies earlier this month. The list included Adfactors, FCB Ulka, RK Swamy, Grey Global and Image Ads.

Earlier in the year, IDBI announced its decision to convert from a development bank into a commercial retail bank. This entailed a merger of IDBI and IDBI Bank and the new entity would be called IDBI Ltd, which would be operational from around October 2004. FCB Ulka’s prime responsibility is to create a differentiated identity of the new entity and give it a place in the consumer’s mind.

At the time of filing the story, officials from IDBI or the agency were not available for comments.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.