Top Story

e4m_logo.png

Home >> Advertising >> Article

FCB Ulka bags Rs 25-cr Tata Green batteries account

22-August-2007
Font Size   16
FCB Ulka bags Rs 25-cr Tata Green batteries account

Tata AutoComp GY Batteries (TGY) Pvt Ltd has appointed FCB Ulka for the creative duties of Tata Green, a range of environment-friendly automotive batteries. The account size is estimated at around Rs 20-25 crore. Sources close to the development have confirmed the news.

TGY, a 50:50 joint venture company between Tata AutoComp Systems Ltd (TACO) and GS Yuasa International (GYIN), Japan, launched the range of environment-friendly automotive batteries in January 2007. These batteries are based on Calcium-Calcium technology offering unique features.

No official comments were available at the time of filing this report.

The launch of these batteries marks TACO’s foray into the automotive retail business. The manufacturing unit of the batteries is situated in Pune.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by