Top Story

e4m_logo.png

Home >> Advertising >> Article

FCB Ulka appoints Mahendra Bhagat as National Creative Director

13-September-2016
Font Size   16
FCB Ulka appoints Mahendra Bhagat as National Creative Director

FCB Ulka Group has announced the appointment of Mahendra Bhagat to the position of National Creative Director, FCB Ulka. Bhagat will be based in Bengaluru and will support all FCB Ulka’s South offices. Prior to this Bhagat was with JWT Mumbai as Vice President and Creative Head.

Before JWT, Bhagat has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.

Commenting on the appointment, Nitin Karkare, Chief Executive Officer, FCB Ulka said, “I am delighted to have an exceptional talent like Mahendra on board. He is a heady mix of creative, business acumen [he headed an office for a few years] and team building. These are exciting times for us and having Mahendra with us is just what we need to propel us ahead.”

Swati Bhattacharya, Chief Creative Officer, FCB Ulka said,“By his own admission, Advertising is his first love and he couldn’t stay away from it too long. We are fortunate that he has chosen to do his comeback with us. Mahendra is a powerhouse of talent and I am sure we can look forward to some path breaking work under his leadership.”

Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form. It’s great to be part of the dynamic team that is working towards creating a new avatar of FCBUlka.”

Tags FCB Ulka Mahendra Bhagat

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...