Home >> Advertising >> Article

Exclusive: Mindshare’s R Gowthaman & Ravi Rao on their new roles

25-October-2011
Font Size   16
Exclusive: Mindshare’s R Gowthaman & Ravi Rao on their new roles

Even though it has been on the cards for a while, when Mindshare finally announced the changes in its senior management, the industry was abuzz with what the new roles would mean for R Gowthaman aka G’Man, who is slated to be Chief Client Officer, Mindshare APAC and for Ravi Rao, who replaces becomes G’Man to be Leader, Mindshare South Asia.

G’Man’s role in particular has been in conversations, as this is a newly created role for the region. Explaining further on the role, G’Man said, “This is recognition at a global level that Mindshare will invest in client-focussed talent. Mindshare is no longer an age-old cut and dry media planning and buying set up. It is about marketing planning today. You will see more of such roles at a global level – it is meant to stay.”

For G’Man, this is an exciting challenge, as this is a journey central to Mindshare’s agenda. “We have to get this right to steer Mindshare in the right direction. At present, Asia is the centre of attraction. One can expect good GDP growth and inflow of advertisers in this market. Many global clients are focussing strenuously in this region. To me this is something that comes at the right time, in the right region.”

G’Man’s role will see him work with advertisers a lot more closely than a typical agency head has the bandwidth to. “The role has been created with a clear agenda to manage multiple stakeholders. Today on the client’s side alone, there is research, marketing, distribution, procurement, sales, digital is a standalone unit for some clients and there is a need to be able to engage with each of these and be able to offer more to the clients as their trusted advisors. For an agency like Mindshare, that is category blocked in most cases, growth can largely come from the same clients and not just adding new clients.”

The Chief Client Officer role will also require G’Man to create new revenue streams for Mindshare, a role that he was already executing for India. G’Man is viewing the APAC role in four clear parts – China, South East Asia, Australia and India. “Of these three are new to me, and I look forward to working with the country clients leaders and understanding these markets and their requisites better,” he observed.

He said that he would be seen in India frequently enough too but he was quick to add that in Ravi Rao, the organisation had handed the South Asia, and hence the India mandate, to the right leader.

Ravi Rao makes no pretence in acknowledging the task that lies ahead. Speaking to exchange4media, he said, “While it has been on the anvil and Mindshare is very clean in its succession planning, at best, I had expected to be in the consideration set for the role. But that was all that I had expected. I am delighted that the agency has considered me for this role, and I am excited to take it forward. I realise it is not going to be easy to fill in the G’Man’s shoes but I want to take up this challenge.”

For Rao, there are three clear challenges ahead. “The first is to bring the best of Mindshare as a trusted advisor to our clients within the framework of marketing, which is what the agency’s proposition has been in the last three years. This is perhaps the single biggest challenge that lies ahead. The second is to attract, nurture and grow talent. In the current market scenario, clients require people who bring with them a multidisciplinary approach and in the process assist in growing the client’s business,” he said.

The third very clear challenge ahead of Mindshare in India, according to Rao, is to take digital to a broader territory. He explained, “We can do a lot more in terms of mobile, owned and earned media and make it much more meaningful for advertisers. Right now there are few and rare examples of how this medium can be used to grow the clients’ business, and there are ways to look at digital in a bigger way. In fact, digital happens to be one aspect but we have to see how we can bring more original thinking to new technology based offerings.”


 

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye