Top Story


Home >> Advertising >> Article

Everest Brand Solutions bags Rs 20-cr Tata Housing Mumbai township account

Font Size   16
Everest Brand Solutions bags Rs 20-cr Tata Housing Mumbai township account

Everest Brand Solutions has been awarded the creative duties for the Tata Housing Mumbai township project coming up in Boisar. Confirming the news, Rajeeb Kumar Dash, Senior Manager, Tata Housing, has pegged the account size at Rs 20 crore.

Dash further said, “We cannot disclose the name of the brand as the name of the township is yet to be finalised. Everest Brand Solutions have got experience in the township category and understanding of the market, which caters to the bottom of the pyramid, that’s why we have chosen them as our creative partner.”

On winning the account, D Rajappa, President, Everest Brand Solutions, said, “This is a great opportunity to grow with the Tata Group. We are excited to work on the brand. We will be good creative partners and we will help the brand grow.”

Rajappa added, “We are working on a 360 degree initiative involving print, TVC, OOH and BTL activities. The campaigns will break next month.”

For the record, Alok Nanda & Company is handling the Tata Housing township projects in Delhi and Kolkata. O&M is handling the Group’s low cost housing project named Shubhgriya.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube