Home >> Advertising >> Article

Everest bags Augere’s broadband wireless services business

04-January-2012
Font Size   16
Everest bags Augere’s broadband wireless services business

Everest Brand Solutions has won the strategic and creative duties for Augere’s broadband wireless services, being launched under the brand “ZOOSH” in India. Augere is a pioneer in the broadband wireless services business and currently offers 4G services under the brand “Qubee” in several countries in Asia and Africa. Augere Wireless Broadband India was awarded with BWA spectrum in Madhya Pradesh and Chhattisgarh circle under the auctions held last year and will be one of the first to launch 4G(TD-LTE) wireless broadband services in India and globally.

Confirming the development and commenting on the reasons for choosing Everest, Mayur Tanna, Chief Commercial Officer, Augere Wireless Broadband India Pvt. Ltd said,”Augere wants to develop ZOOSH as a brand which the youth in India associate with as an enabler to fulfil their aspirations.The current broadband market in India is an extremely cluttered space with innumerable product offerings that often leaves the consumer confused. Even the quality of services falls much short of the communicated promise. ZOOSH aims to be a credible Broadband Wireless Service provider that cares for the consumer and makes the Internet experience fast, reliable and easily accessible. We at Augere are very passionate about ZOOSH and wanted a partner who shares our passion and vision for a young and vibrant brand in India; Everest has demonstrated this Passion and has created a strategy aligned with our vision.”

Aiming to create a unique positioning for a new brand while competing with a host of well established brands, Augere India had initiated a rigorous pitch process for the selection of a creative partner to launch the ZOOSH brand in India. After several rounds of presentations, the client awarded the business to Everest Brand Solutions. Everest is currently in the process of undertaking an in-depth survey about the company’s services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.

Commenting on the win, Dhunji S. Wadia, President Everest Brand Solutions said, “The Augere business is a significant acquisition in terms of scope and size. We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. This win also marks a good beginning to the year 2012 for Everest.”

Naveen Saraswat, COO, Everest Brand Solutions said, “Working on the pitch was very challenging and interesting. The entire team is very excited about working on the launch of ZOOSH. We look forward to building it into a strong brand in India.”

Rahul Jauhari, NCD, Everest Brand Solutions said, “It's great to welcome clients who appreciate totally unconventional thinking and work. We look forward to a wonderful relationship.”
 

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

right
left
DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the company’s vision for the Indian market

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games