Euro-RSCG has added Rs 30-crore worth of business to its existing portfolio. The list of new clients includes Reckitt Benckiser for its fabric care, homecare and automatic dishwashing; Indian Oil Corporation; Radico Khaitan and Lasalle. The agency has been empanelled with the Indian Oil Corporation for its corporate advertising including refineries and R&D.
The agency will be handling Radico Khaitan's Special Appointment premium whisky brand, and Lasalle's entire luggage range.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities