Top Story

Home >> Advertising >> Article

Euro 2016 sees fewer ads; average ad volume per match plummets

20-July-2016
Font Size   16
Euro 2016 sees fewer ads; average ad volume per match plummets

The recently concluded UEFA EURO 2016 proved to be a delight for brands across different sectors in India. As per the data provided by TAM Sports, the average ad volumes per match dropped to 12 minutes in Euro 2016 as compared to 16 minutes that were shown during Euro 2012 while the total ad volumes in 2016 increased to 625 minutes as compared to 488minutes in the previous edition.

There has been an overall increase in the number of brands, advertisers, categories and celebrity endorsing brands in 2016 as compared to 2012.

43 brands have jumped on the commercial bandwagon in Euro 2016, an increase from 29 brands that were seen during the 2012 edition. 33 advertisers were involved in the recently ended tournament while 22 were in involved in 2012.

A total of 27 categories made their presence felt while 10 brands endorsed by celebrities were aired during the 2016 tournament.

20.5 hours of total ad volume was aired during the entire UEFA EURO 2016 held between 10th June and 11th July.

On an average, the number of breaks per match and channel stood at 4 while anaverage break duration lasted 114 seconds.

Hero MotoCorp took the majority of brand share with 22 percent followed by Gionee Marathon M5 Plus (17 percent), LIC-Corporate (9 percent) and Tata Tiago (5 percent) to make up the top 5.

Hero MotoCorp also stood at the helm of advertisers for Euro 2016 with 22 percent of the share followed by Syntech Technology (21 percent), LIC of India (11 percent), Tata Motors (8 percent) and Reliance Jio (4 percent)

Four out of Top 10 brands during commercial break of Euro Cup 2016 were from Telecom Sector and 3 from Auto Sector. Top 3 Advertisers, Hero MotoCorp, Syntech Technology (Gionee) and LIC together had more that 50% share of commercial advertising during UEFA Euro Cup 2016.

Lionel Messi topped the celebrity share of endorsements with 28 percent followed by Priyanka Chopra (13 percent), Sushant Singh Rajput (12 percent), Sachin Tendulkar (10 percent) and Prateik Babbar (9 percent)

UEFA Euro 2016 as covered by 5 English news channels and 7 Hindi news channels gathered a total of 54 hours of news coverage. Out of total 54 hours of news coverage around UEFA Euro 2016, 47 hours (86%) was on English news and only 7% on Hindi news channels.

Among players, highest coverage (6 hours) recorded was for 'Cristiano Ronaldo' of Portugal.

(TAM Sports - the Sports Sponsorship ROI Measurement Division of TAM Media Research)

Tags TAM Sports Euro 2016

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.