Top Story


Home >> Advertising >> Article

Epica kicks-off its 30th anniversary celebrations

Font Size   16
Epica kicks-off its 30th anniversary celebrations

The Epica Awards officially kicked off its 30th anniversary celebrations this week with news of an ever-growing international jury, social and traditional media campaigns and additional categories.

 Epica will hold its next jury meeting, creative conference and 30th prize-giving ceremony in Amsterdam from November 14-17. As part of the celebrations, Epica will post and tweet introductions from the 29 issues of its annual Epica Book, with the hashtag #EpicaAwards30.

 The introductions have all been written by great creative minds, from John Pallant of Saatchi & Saatchi in 2004 to Matt Eastwood of J. Walter Thompson this year. Award winning campaigns from the past will also be posted and tweeted.

At the same time, Epica unveiled its own ad campaign, created by Paris-based agency Altmann+Pacreau. The campaign stresses that Epica is the only global creative prize judged by an independent jury of journalists. New to the jury this year are Adformatie (Netherlands), Horizont (Germany), The Arabian Marketer (UAE), M+AD (New Zealand), (South Africa), Sostav UA (Ukraine), Media and Marketing MAM (Czech Republic) and (Romania).

Additionally, Epica has introduced two new categories this year: Events (previously part of PR) and Brand Identity. It has also divided the Branded Content & Entertainment category into four: Films & Series; Branded Games; Native Advertising and Product & Brand Integration.

After Berlin in 2015, the Epica ceremony returns to Amsterdam this year. The event on November 17 will once again be preceded by the Epica Creative Circle. The theme of the conference is “From Advertising to Artvertising.” Speakers already lined up include: Barry Wacksman, EVP Global Chief Strategy Officer of R/GA and Stéphane Xiberras, President and Chief Creative Officer of BETC.

Commenting on the celebrations, Epica Editorial Director Mark Tungate said, “We’re delighted to return to Amsterdam after our successful visit two years ago because it represents creative excellence, with a large number of outstanding agencies.”


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised