Top Story


Home >> Advertising >> Article

Encompass sets out on growth mode

Font Size   16
Encompass sets out on growth mode

Encompass began its journey as an events and promotions company, and now has spearheaded its transformation into another direction, namely, below the line communications. Encompass asserts that it is now the preferred marketing partner for the discerning corporate. The quest to constantly redefine the agency continues and it has added a comprehensive media wing.

Encompass is packaging and scripting programmes on a popular radio channel, hosted by the company’s MD and media personality Roshan Abbas. The entire packaging for ‘Junior Janab’ is handled by Encompass while the company is scripting the shows ‘Public Demand’ and ‘Filmcity Express’ for the channel.

A Bollywood Film’s division was added to the Encompass umbrella a month ago. This division handles complete marketing, in-film product placement, promotions, events and PR for Bollywood films. Among the first few projects handled are films from Spice Team Entertainment’s ‘Shukriya’, Band of Boys debut film ‘Kiss Kis Ko’ and Sohail Khan Production’s ‘Fight Club.’

Encompass Television productions has produced shows for Hungama Network, Zee TV and has also ventured into the realm of music videos with the song, ‘Muskarahatein’, written by Javed Akhhtar and composed by Shankar-Ehsaan-Loy. Besides the accentuated media focus, Encompass has been lately involved with below the line activities/events for Nokia, Colgate’s ‘Oral Health Month’, Grasim’s Ultra Tech Launch, Monsanto, Castrol, Reckitt Benckiser and has recently completed the Zee India’s ‘Best Cinestar Ki Khoj’ – the recent talent hunt show in India.

However, the eight-year-old Encompass claims that it has redefined event management with its all-encompassing below-the-line services and is rated as the number one in corporate billing.

Yet, according to co-founders Roshan Abbas, Sukrit Singh and Ranjit Raina, the journey doesn’t quite end here. The organisation has miles to go, they say.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube