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EMVIES signs on partners, Times Now comes in as title sponsor

09-May-2006
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EMVIES signs on partners, Times Now comes in as title sponsor

Action is unfolding full flow at the EMVIES. The single awards, which recognise media innovations and efficiencies, are all set to adjudge the initiatives taken in 2005. While Times Now has been roped in as title sponsor, the category sponsors are Indiatimes.com for the digital category and Radio Mirchi for radio category. TAM continues with the award sponsorship of the ‘Best TV Research’ category. exchange4media.com is the official media partner.

The Bombay Ad Clubs intends to limit the sponsors to only these many. Speaking more on the rationale behind this, Apurva Purohit, Chairperson, EMVIES, said, “We are very careful on that count as we want to ensure that the sponsors get their due. For the past two years, we have been refusing sponsors due to this.” Purohit explained that unlike the initial year, when the Ad Club had to chase sponsors, the last two years had seen them aplenty.

Giving the reasons for partnering with the event, Times Now’s Vice-President and Business Head, Partho Dasgupta, said, “Times Now supports the advertising and media fraternity. We even have a weekly show called ‘Brand Equity’ dedicated to this audience. We were associated with the Ad Review 2006, International Advertising Association, the Brand Equity Quiz and the Abbys. EMVIES takes us a step further in our celebration of good work by media agencies.”

While Dasgupta “wishes to recognise the excellence in the media industry through EMVIES”, Prashant Panday, Deputy CEO, Radio Mirchi, was of the opinion that as a media event, EMVIES had come a long way. “We have seen the event very closely. In fact, Sharath Chandra has been on its jury. We have observed that the event has been managed very efficiently and presents a perfect platform to connect with the media professionals. Also, given the kind of industry initiatives we have been associating with, EMVIES surely fits our scheme of affairs perfectly,” Panday added.

Reiterating this point, Purohit said, “At the end of the day, EMVIES is the single event that recognises media excellence. The response and participation of the industry towards the event has increased year-on-year. For any brand that wishes to communicate any message to this fraternity, there cannot be a better platform.”

The EMVIES is scheduled to take place on June 22, 2006.

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